Credit Card Advertisement

For the banner found in the Festival Walk, it encourages people to apply for an credit card of American Express. For every $800 spending of the cardholder in the shopping mall , 3 chances of lucky draw is given together with an instant prize. The highest prize of the lucky draw is 2 business class tickets to your choice of destination. Famous tourists spots in the world such as the Sydney Opera House and the Paris Eiffel Tower are formed by many small images of the credit card.

I particularly like the blue route connecting the tourist spots. Also, the tourist spots are put on a hollow circles, just like the stations in the MTR map.

It gives an idea to the viewers that they can get many air tickets if they use the credit card, and those places are their destinations followng their preferred route. Travelling to different countries in the world is free and convenient. This enjoyable dream is just as simple as travelling on the MTR. Apart from that, the other symbols including the gift, the receipts and the "3X" are all in blue, just like the blue route. This matches with the logo of the American Express, which is also blue. It generates a feeling of simple makes perfect.

The advertisement on the newspaper is using the same formation of the tourist spot. The Japanese Temple is decorated by many images of the credit card.