Digital Product Advertisements

I took photos of the advertisements in the Admirty MTR station. They are all well designed such that they are successful in giving the feeling of modern, fashionable, hi-tech, elegant, high living standard to the audience.

In the advertisement of FUJIFILM, the use of black and white color give a cool, trendy image of the digital camers. Also, the Chinsese text saying it is the smallest size 10x varying focus digital camera in the world is coming out from the camera and appears as a diagonal composition. This can draw the attention of audience to the quality of it.

SAMSUNG Anycall's multi-function mobile phone has a color tone similar to the FUJIFILM. This creates a fashionable and hi-tech feeling. This one place the product at the cente and the fuction of it can be clearly seen on the monitor. The simple roll shape at the back create a mood of digitalization and stimulate our vision.

LG's advertisement uses a color tone much different from the former two. It use simple and white background to emphasise the roduct. The unique feature of it is expressed by the visual effect that it is being peel off. Firstly, audience thinks that it is very thin. Secondly, it is like a revolution effect.